The #1 Reason Agents Lose Referrals—And How to Fix It

You worked hard to earn your client’s trust. You guided them through showings, offers, and inspections. You celebrated with them at the closing table. And then… silence.

Here’s the hard truth: the #1 reason agents lose referrals isn’t because the client was unhappy—it’s because the client forgot. Out of sight, out of mind. 82% of buyers and sellers say they would use their agent again, but only about 12%–24% actually do.

The drop-off isn't due to bad experiences—it's usually because they simply forgot their agent's name or lost contact.

But the good news? It’s easy to fix with a simple follow-up system that keeps you top of mind long after the keys are handed over.

📆 Strategy #1: Check-In at Milestones

The 6-month and 1-year marks after closing are golden opportunities to reconnect. A quick text, email, or mailed card (“Happy Home-iversary!”) is personal, low-pressure, and memorable. And continue this every year if you want to be sure they remember you.

✅ Bonus tip: Ask how things are going with the house—and offer a trusted contact if they need a contractor, painter, or landscaper. Be a resource, not a pitch.

📊 Strategy #2: Offer a Mortgage Review—Through Me

Life changes fast. Your buyer might now be a refinance candidate, ready to move up, or thinking about an investment property. I can offer a quick mortgage check-up to see what’s possible—then send them back to you if there’s a next step.

✅ Bonus tip: Co-brand the outreach with your lender. It shows you’re still working as a team to support them.

🎁 Strategy #3: Add a Personal Touch (It Doesn’t Take Much)

One of my favorite agents keeps a note in her CRM about every client’s favorite snack or coffee drink. Every now and then, she surprises them with a little something—no reason needed.

✅ Bonus tip: Personal touches don’t have to cost much. A sincere message beats a generic email blast every time and will not go unnoticed.

Final Thought:

Clients don’t refer the agent they liked most. They refer the agent they remember most. And staying connected—strategically and sincerely—is the key to building a referral-based business that lasts.

👉 Let me know if I can offer more information or help your client be better informed.