Simple Co-Marketing Strategies That Actually Work

Real estate is a relationship business—and when agents and lenders team up, everyone wins. But let’s be honest: most co-marketing efforts fizzle because they’re either too generic or too complicated, while often spending too much of your money. Here are three easy, impactful ways to market together that can build trust, grow your pipeline, and add real value to buyers:

🎥 1. Co-Branded Social Media Reels: “Ask a Lender” + “Tour This Home”

Short-form video is still king. Team up to record quick, engaging reels—think “60 Seconds to Understand Down Payments” or “What $450K Gets You in [Your Market].”You provide the property, I provide the lending tip.

✅ Why it works: It positions you as both a local expert and resourceful connector. Plus, video boosts visibility and trust more than static posts.

📧 2. Email Drip Campaigns with Built-In Education

Let’s create a plug-and-play series for your buyers that covers financing basics, inspection tips, and post-close advice. I’ll supply the mortgage content—you add the local flavor and listings.

✅ Why it works: Most importantly, it keeps you top of mind while delivering useful content that builds confidence (and reduces confusion) for buyers.

🎤 3. Host a First-Time Buyer or Veteran Q&A Night (In-Person or Virtual)

Buyers have questions—and if we answer them before they ever commit to an agent or lender, we’re already their go-to team. These sessions can be super casual: 30 minutes, light refreshments, and open Q&A.

✅ Why it works: It builds trust, generates warm leads, and showcases your professionalism and expertise without a sales pitch.

Final Thought:

Marketing doesn’t have to be expensive or time-consuming—it just needs to be intentional. Let’s find one strategy that works for your audience and run with it together.

👉 Let me know if I can offer more information or help your client be better informed.

Athena Peña, NMLS #2104277

SMP Mortgage, Inc

346-315-7447

www.athenapena.com